Celebrating Fashion The CHIC Way With Megha Rao and Pooja Desai
Posted on 31 May 2017
Born and raised in New York, Megha had visited India regularly while growing up. This carved her initial flair for designing. Picking up from the elements around her daily, she gained an in-depth understanding of fashion through her modelling career.
In a tête-à-tête with us, Megha reminisces about how the idea was born. “We have always had a passion for fashion and this began as a creative outlet for us. We wanted something with a true Indo Western feel- ‘Holi’ a celebration of color and love when paired with ‘chic’, symbolizes a new standard for modern opulence for conventional Indian fashion,” she tells us.READ FULL ARTICLE