Brand

As a first-generation Daughter of Immigrants, designer Megha Rao was inspired by her South Asian roots & NYC lifestyle. This blend of two world was the driving force & foundation behind the creation of holiCHIC. 

The name, much like the collection, symbolizes a fresh perspective. The word “Holi” is taken from the exuberant spring festival symbolizing color and love. Paired with “Chic” it creates a new standard of modern opulence for conventional Indian fashion.

Inspired by two of our favorite cities in the world, Mumbai and NYC, our label represents a thoughtful movement of designing garments for quality, versatility and longevity.

It allows you to shop in a more meaningful, sustainable way, building your wardrobe with timeless staples you can wear season after season.

Our goal is to offer you a tasteful Indo-Western fashion experience, leaving you feeling empowered and proud of your dual identities.

Join us in this celebration of a lifestyle that never forgot its roots.

Our story

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