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Like many of you growing up, we struggled to bridge the gap between our South Asian and American cultures. This void was the driving force behind the creation of holiCHIC.

The name, much like the collection, symbolizes a fresh perspective. The word “Holi” is taken from the exuberant spring festival symbolizing color and love. Paired with “Chic” it creates a new standard of modern opulence for conventional Indian fashion.

Inspired by two of our favorite cities in the world, Mumbai and NYC, our label represents a thoughtful movement of designing garments for quality, versatility and longevity.

It allows you to shop in a more meaningful, sustainable way, building your wardrobe with timeless staples you can wear season after season.

Our goal is to offer you a tasteful Indo-Western fashion experience, leaving you feeling empowered and proud of your dual identities.

Join us in this celebration of a lifestyle that never forgot its roots.

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