Rooted in tradition and enviable personal style, holiCHIC is the key to making a lasting impression. Urban functionality meets contemporary flair and transcends its wearer to another level of style and sophistication without sacrificing ease. No fuss, just chic.
The name, much like the collection, symbolizes a fresh perspective. The word “Holi” is taken from the exuberant spring festival symbolizing color and love. When paired with “Chic” it creates a new standard of modern opulence for conventional Indian fashion.
The holiCHIC woman is looking to inspire and be inspired. She seeks to push the boundary on fashion without sacrificing the simplistic traditional silhouette. She is the girl turning heads at the party. She isn’t afraid to take a risk and wears clothes as an extension of her personality. With one click she could be you. Are you ready to answer the question, “Where did you get that?”