A WOMEN-LED BRAND
empowered by the mission to keep the South Asian culture alive and thriving through the expression of fashion.
Designed in New York
Handcrafted in India, using century old techniques and craftsmanship styles.
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Denimrush x holiCHIC Collaboration
Hand painted in Ohio. Designed in NYC. Made in India.
Introducing the holiCHIC hat strap
A simple and unique way to add ab it of character and culture to your everyday wardrobe.