A WOMEN-LED BRAND
empowered by the mission to keep the South Asian culture alive and thriving through the expression of fashion.
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Denimrush x holiCHIC Collaboration
Hand painted in Ohio. Designed in NYC. Made in India.
Introducing the holiCHIC hat strap
A simple and unique way to add ab it of character and culture to your everyday wardrobe.
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@cee_jae_gee
"Representation matters. As your mom, I do my best to keep you tied and rooted to what makes you uniquely you. I want you to embrace and wear your culture proudly. Thank you for allowing us to do this holiCHIC!"
@lechicmom
"holiCHIC is an amazing example of a couple of mommas with a vision and a passion for style. Congrats to this brand that continues to inspire many. You really can be a wife, mom, career-driven & follow your dreams all at the same time."