Our Story

Growing up as a first generation Indian-American daughter of Immigrants in NYC, designer Megha Rao was constantly inspired by her vibrant Eastern & Western cultures. Not being able to find clothes that resonated with her in stores, Megha would mix and match outfits pulling from her mom's traditional closet and her own to create a sense of personal style and cultural identity.

This interlace was the driving force behind the creation of brand, holiCHIC, founded by Megha and childhood friend Pooja Desai Shah in 2015. Rooted in culture and stimulated by the diaspora, holiCHIC honors the complexity of dual identities through clothing and storytelling.

Women Empowerment and Artisanal Craftsmanship

holiCHIC is proud to be a women-led & asian-owned company empowered by century-old Indian craftsmanship techniques passed down generation to generation.

Founded by two moms, holiCHIC strives to keep the exquisite art of South Asian fashion alive while enhancing our artisans' skills through innovation and reinvention.

We are an ethical employer, empowering & enabling a workforce to fair work opportunities to help support themselves & their families.


holiCHIC is proud to give back to our community by supporting non for profit & charitable organizations around the world:

We support:

The Desai Foundation, helping empower women and children through community programs to elevate health and livelihood in India & U.S.

Children's Hope India, lifting children from poverty to prosperity by providing education, nutrition, medical care and career building.

South Asian Youth Action (SAYA), providing accessible, safe, and culturally affirming year-round programming to New York City students helping them confidently grow into engaged community leaders.