Our Story

Growing up as a first generation Indian-American in NYC, designer Megha Rao was constantly inspired by her vibrant Eastern & Western cultures.This interlace was the driving force behind the creation of brand, holiCHIC. A brand rooted in culture, stimulated by the diaspora.

Traditional, yet rebellious. Classic, yet bold. 

The name, much like the collection, symbolizes a fresh perspective. The word “Holi," taken from the Hindu spring festival symbolizing color and love. Paired with “Chic,” creating a new standard of modern opulence. With designs highly influenced by Mumbai and NYC, the label represents a thoughtful movement of creating meaningful garments for versatility and longevity.

Designed with artisanal craftsmanship, holiCHIC is built to facilitate shopping in a sustainable way, building your wardrobe with staples you can wear season after season.Our goal is to offer our wearers an exclusive fashion experience leaving them feeling bold, proud and empowered.